Glasgow-based pet product company Ozzy & Dart has launched a new sustainable cat litter.

The firm, which specialises in sustainable cat products, describes itself as being “on a mission to reduce the carbon footprint of the UK cat population.”

The wood-based clumping cat litter is sourced as a by-product of the timber industry from sustainably-managed forests. The used litter is 100% biodegradable and the product is supplied in 100% recyclable sacks.

The litter formula is designed to be gentle on cats’ paws and highly absorbent, holding around 800% of its own weight. Because of its odour-binding properties, a full tray change only needed every two to three weeks, depending on the number of cats using it, according to Ozzy & Dart. The litter is also dust-free.

Ozzy & Dart founder Grant McCann said: “Traditional cat litter can often sit in landfill for years after use – this being extremely damaging for our fragile planet. When I set up Ozzy & Dart, I wanted to create a feline-centric brand which has sustainability at its very heart.

“Every aspect of our new cat litter has been thought about when it comes to its environmental impact, from the litter formula itself – which is sustainably sourced – right down to its packaging and delivery. We believe that providing the best pet sanitary products for our customers’ pets shouldn’t have to come at an unnecessary cost to our planet.”

The company donates 10% of its profits to charity – 5% to dedicated cat charities and the remaining 5% to environmental organisations.

The new cat litter product is supplied in 14-litre packs, enough to last one cat a minimum of 60 days, with an RRP of £19.99.

Products are currently being sold via the Ozzy & Dart online store with payment terms for B2B transactions and a wholesale price list for retailers available on request. Visit: https://www.ozzyanddart.co.uk/

David Rees is the editor of PBW News. In a 30-year career in trade journalism he has specialised in the retail and wholesale sectors, holding senior positions at a number of leading titles.

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